The Sneaker Boom
0.01 Season
5 Episodes
November 21, 2025
Documentary
Overview
Explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s.
Network
Crave
0.0Explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s.
Crave
1. Episode 1
As Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry.
2. Episode 2
As Converse fights to stay relevant in the shifting sneaker landscape, a charismatic rookie inspires a bold reinvention.
3. Episode 3
After the retirement of "His Airness" creates a rare opening in the sneaker market, Italian brand Fila makes a U.S. push.
4. Episode 4
In search of its next superstar, Nike finds a dazzling talent in Orlando ready for the spotlight.
5. Episode 5
Two young marketers at Reebok bet their careers on a breakout talent and change the culture forever.