In 1974, a group of friends, inspired by what they had seen in Italy and driven by their common passion, organized a comic book fair in their Charente town of Angoulême. Half a century later, the event has become an internationally renowned festival, which is about to celebrate its 50th edition. This documentary tells the story of the creation of the Angoulême International Comics Festival in the context of the 1970s, and the evolution of the event since then, which has made the city a world reference in an exponentially growing bubble market.