The Sneaker Boom
Documentary
0.01 Season
5 Episodes
2025
Explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s.
0.0Explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s.
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Now playingSeason 1, Episode 4
1. Episode 1
32mAs Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry.
2. Episode 2
30mAs Converse fights to stay relevant in the shifting sneaker landscape, a charismatic rookie inspires a bold reinvention.
3. Episode 3
29mAfter the retirement of "His Airness" creates a rare opening in the sneaker market, Italian brand Fila makes a U.S. push.
Watching4. Episode 4
30mIn search of its next superstar, Nike finds a dazzling talent in Orlando ready for the spotlight.
5. Episode 5
27mTwo young marketers at Reebok bet their careers on a breakout talent and change the culture forever.